Temas

Focus groups and polling, otherwise known as public opinion research, can be effective mechanisms for gathering insight into the opinion of the target group, thereby allowing organizers to formulate an even stronger strategy for advocacy. Without support from key constituencies and the public at-large, advocacy agendas are less likely to be successful. Surveys, polling and focus groups can serve to shape the platform, refine the issues and enhance the effectiveness of advocacy and lobbying efforts.

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