Media and Message

It is critical to create a strong and consistent message that provides voters with persuasive reasons to choose your candidate or support your issue. In addition to developing an appealing message to convey your platform, it is also important to know how to effectively use the media and other communications channels and tools to publicize this message. For example, professional and social functions present opportunities for positive publicity, and public speaking skills are a key part of successfully delivering any message.

From the Library

Consolidated Responses on Independent Women Candidates in Local Elections in Mali

This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections. These recommendations include providing training sessions, working with civil society organizations, forming women’s caucuses and coalitions, holding public outreach campaigns, and lobbying political parties.

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Indian Experience of Women’s Quota in Local Government: Implications for Future Strategies

This paper highlights Indian experiences with introducing and using gender quotas in politics at local and national levels. It also describes different types of potential candidates and the impact of various players, such as media and women's organizations, on women's political participation.

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Consolidated Response on Working with Women Candidates and Women Voters During Elections

This consolidated response highlights tools used to empower women candidates, such as providing training, working with political parties, using affirmative action measures,and holding outreach campaigns. The consolidate response also provides several recommendations on how to reach out to women voters before and during elections, proactively engage women in voter registration, and hold voter education campaigns targeting both women and men.

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